Annie’s: Rock the Lunchbox

Back to School Partnership

We moms at veneer do not look forward to making school lunch. We thought other moms may feel this way too. We confirmed our hypothesis with research that fueled the first lunch box inspiration campaign: “Rock The Lunch Box” featuring content from consumers, bloggers and brand partners. Launched in 2013, this campaign was such a success for the original partners (Annie’s Homegrown, Seventh Generation, Stonyfield and Honest Kids) that it has been refreshed every year since.View web page.

We did

  • Naming
  • Identity Design
  • Responsive Website Design
  • Backend Development
  • User Generated Content Submission
  • Bento Box Social Content
  • How-to Video Tips
  • Coupon & Contest