We were tasked to develop a compelling marketing campaign for Revolution Foods healthy school lunch program. We developed print materials for school cafeterias, designed as a first point of engagement with students. The campaign challenges kids to take note of the ingredients hiding in their food. Junk food's "dirty little secrets"leave lasting impressions aimed at motivating kids to question the things they eat and to choose real food instead. Cafeteria materials were supplemented with banners, a Facebook page, and an email newsletter template, to bring the campaign to the wider Revolution Foods audience: parents, school administrators and other stakeholders.
