Client: The Skinny

The Skinny was a members-only sample sale site focusing on skincare and spa services. The Veneer team designed the identity system, website, email marketing and social media programs for the business.

Members received emails with product recommendations based on their skin type, and preferred features (organic, pregnancy-friendly, etc.) We also produced 4-6 videos per sale, to educate members on each brand and help them identify the appropriate products for their skin.

We also developed a “Get The Skinny” blog. Veneer was responsible for all The Skinny marketing efforts which included blogger outreach, online/offline press, SEO/SEM, and viral tactics.