Back to School Campaign

Videos & Digital Campaign

Back to school is the CPG industry’s Holiday season. Annie’s wanted to find a light hearted way to remind their consumers that Annie’s can help make going back to school more fun… and more yum. So we developed a series of “Back to School Yum” videos which ran as paid ads and pre-roll in social media. We also launch Annie’s partnership with BoxTops for back to school.

We did

  • Messaging Strategy
  • Videos
  • Social Campaign
  • BoxTop Promotion