Annie’s: Pizza Sales Kit

Getting retailers to take notice of a new product is critical. So when Annie’s wanted to build distribution for their new frozen snacks: Pizza Poppers and Mini Pizza Bagels, they asked us to come up with a high impact sales piece the team could use in the field. We wanted to position these new products as the perfect after school homework-time snack. We sent out 50 backpacks with pretend school books that included product and other sales materials.