Annie’s: Yogurt

How do you launch a new yogurt into a saturated category? We focused the campaign around an emerging trend, and the unique differentiator for the product: Whole Milk is actually good for kids. The campaign “Some Things are Better Whole” ran on social and as pre-roll on Hulu with over 98% completion rate – well over the Hulu benchmark, and consumers gave the product an A+. View Webpage.